Competition and Regulation in Network Industries †Free Samples

Question: Discuss about the Competition and Regulation in Network Industries. Answer: Introduction Work Centred Analysis or WCA is done to understand the proper working of the real systems in a business process. This method has been developed through numerous iterations to structure a framework that analyses the working structure of a business process. The entire business process works of structured frameworks that comprises of six elements. These are the business process, services and products generated by the business process, the participants in the business process, internal and external customers of the business process, information generated as a result of the process and the technology involved in the process (Naikar 2016). The following report would analyse and compare the business process of the Australia Post using this framework before and after the implementation of digital disruption event. This analysis would include the WCA of Australia post with the retrospective analysis and the assumptions done due to lack of relevant information. Next it would analyse the goals and challenges associated with the case followed by recommendations along with implementation plans based on the recommendations. The working structure of Australia Post has aided the entire Australian population with iconic postal services. It is one of the oldest postal services in Australia providing the entire Australia for over 200 years. Australia Post has total workforce strength of about 50,000 people serving through the entire Australia starting from the common people to huge business organizations. The entire working structure of the Australia Post is a complex structure. It works through 4,417 retail outlets out of which 2,560 have been placed at rural areas (Lgreid 2017). Of these, nearly two thirds of the outlets are owned by private sectors and belong to licensed post offices. However, the usual system of the business pillar in transferring letters is being slowly obsolete due to the latest advancement of technology. This has formed a major setback for the industry and services of Australia Post. The traditional framework for the industrial setup of Australia Post depended on the basic technology of delivering letters and posts to the Australian population with focus on the modulation and synchronization. There have been considerable rise in the amount of letters mailed in by the Australian people till the time of Australia Posts inception. It has also been found that the GDP alignment have given rise to the traditional postal services and mail volumes. However, the entire system has faced a major setback between the years of 2008 to 2009 and from 2014 to 2014 with declination in mail volumes by 25 percent (White et al. 2016). This intercept has forced the Australia Post organization to face a reduction in mail volumes by 4.5 billion items (White et al. 2016). This has forced the Australia Post to face a huge loss in economy by 151 million AUD and was suspected that it would increase by 300 million AUD in future (White et al. 2016). Problem identification from the case The problem identification of the case would include the WCA for Australia Post with respect to the company structure before and after the implementation of the digital disruption in the organization. This would follow the WCA of Australia Post referring to the structure below with the assumption due to lack of relevant information and goals associated with the case: The business process: The assumptions and the retrospections clearly focuses on the idea that the latest technology change could easily create a havoc into the Australian Post business unless the organization adapts to the latest technology and embraces the idea of digital disruption. Therefore, it is necessary that the digital disruption be adapted by Australia Post to sustain the entire business process of the organization. Assuming that this digital disruption would affect the business for Australian Post in a negative way, it could also be said that the business for the retail industries would be affected to an extent that due to economic crunch the number of retail outlets gets reduced (Cape and Groves 2017). Services and products: The products and services that the company provided before were weak in terms of the technological advancement that occurred as a result of the digital disruption. These were the letters and parcels that are gradually becoming obsolete as a service to be provided. The participants: A part of the workforce could even think of an employment change due to the failure of adapting to the latest technology. The people that Australia Post has been serving to had also started changing its priorities and gradually have been shifting to the latest technology advancements. This does not only involve the big organizations but also the people in general. Internal and external customers: The internal customers are the stakeholders in the company that are directly involved with the operations of the company and the external customers are the general population of Australia who uses the services provided by the company. Due to the changes in the technology, the internal and external customers are most likely to be influenced into changing their priorities to technologically advanced services. Information generated as a result of the process: The raw material that formed the base of the entire business for Australia post to generate the information system from one place to another with precision and integration is hampered in the first place due to the technology adaptations for electronic mail. Technology involved in the process: The assumptions that could be made based on the work centred analysis of Australia Post could be based on discretion rather than on relevant available information. The latest technology advancement has given the opportunity to assume that the services provided by Australia post can slowly become obsolete and stop functioning ending the functions for the organizations that have been in vogue since the past 200 odd years (Georgakis and Molloy 2016). Goals associated with the case Australia Post has been associated with the leading indicator for GDP. Since the GDP rise, there has been a considerable rise of the production of Australia Post, in terms of production as well as propagation (Babb 2015). Parcel business had seen a considerable rise by triples during that time. However, after the implementation of the digital disruption across the entire globe there has been a fall in the business of the Australia Post. The e-commerce business has turned Australia post from a letter monopoly to a measly organization that has come down to importing parcels and letters all over Australia. The digital disruption have also made the organizations realise that the primary competition do not arise from the competitors but actually due to the advancement of the technology from letters to emails (Jaag and Finger 2017). The organizational changes therefore must adapt to the digital diversities to not fall vulnerable to being obsolete as a service in the market. Below are the g oals that after the Digital Disruption event Australia post have implemented to stay put to the race in keeping its previous monopoly structure (Cameron 2015). These are: Pursuing new ventures and opportunities like merging with the electronic mail world and other technologically advanced retail businesses Implementing tangible platform in the organization through the retail network Implementing the newest technology beyond the elaborate websites and mobile apps to transform the customer experience Building digital capability by providing support Investing in new business opportunities Challenges associated with the case The most challenging outcome of the digital disruption in the organization of Australia Post is the business obligations imposed by the transformation of the digital world. The most challenging factor about embracing the changes in the digital world is the transformation of the entire business from being analytical to digital, with the implementation of digital technologies as a forefront of strategies (Cameron 2015). The three challenges that the Australia Post faces most vigorously is the compulsion during the adaptation of the organization to innovate according to the digital disruption, co-creation of the products and the disruption interpretation. This means that the organization should be going beyond websites that are elaborate in nature and the mobile apps. Implementing the digital functionalities resource the pursuing initiatives to help in the true transformation of the customer experience. This is used for building digital capability through the support investment in new b usiness opportunities (Alberti-Alhtaybat, Al-Htaybat and Hutaibat 2017). Australia Post must have a concrete platform and the opportunity of applying effectively of its retail network. The challenges faced as a result ofdigital disruption by this established mail businesshas been such that without significant business rearrangement, the entire organization of Australia Post could incur a loss of 6.8 billion AUD within a span of 10 years, incurring huge losses in the mail business shifting up to 12.3 billion AUD (Berman and Marshall 2014). The governments equity in Australia Post would quickly be destroyed, which is currently at a range of 1.7 billion AUD (Bughin 2017). Therefore, these are the challenges that are being faced by the organization after the latest Digital Disruption event. As per the case study, it can be recommended that the organization could transform its operations as the hubs for digital communication, which specializes in sales and marketing of services and products that are digitally enabled. As an instance it could be said that, these hubs has the ability to provide digital access and services to people who are unable to digitally access the communication services and devices for various obligations. Australia Post can also actively pursue new opportunities in the mail business by implementing the digital media such as, MyPost, but these initiatives has still a lot to prove as an innovative process in customer service witnessed in banks and other technology-intensive retail businesses. Furthermore, it is recommended that the postal outlets that are opted for provide as hubsfor innovation forming a center for the business structure, as well as its development and testing with new ideas for communication through the digital media. These ideas happen to make use for application and adoption in nearby areas. Australia Post has an ability to put into practice the technology start-ups by giving access to its digital distribution and communication platforms, which is absolutely necessary for prototype development as well as introducing products to market. Conclusions Therefore, it can be concluded from the above case study report for the digital disruption effect on Australia Post that the event had affected the organization in many ways. This is again explained in the report in two ways. The first part describes about the retrospective analysis of the organization before the implementation of the digital disruption and the next part explains about the plight of the organization after the implementation. The first part describes that the organization Australia Post had a monopoly over the market with letter and mail distribution and during GDP the sales have been soaring high earning a huge amount of revenue. This is again been analysed with added assumptions since there were no available relevant information. The next part clears the organization goals and challenges after the digital disruption event when Australia Post was about to implement the technological transformation into the organizational structure. Finally, it could be said that the organization of Australia Post could have been obsolete as a business organization from being a monopoly if it did not adapt to the technological change that have evolved due to the digital disruption event. Reference Alberti-Alhtaybat, L.V., Al-Htaybat, K. and Hutaibat, K., 2017. A knowledge management and sharing business model for dealing with disruption: The case of Aramex.Journal of Business Research. Babb, J., 2015. National affairs: Can Australia Post be saved?.News Weekly, (2945), p.10. Berman, S. and Marshall, A., 2014. 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