Low Carbon Building - Proposed_layout_of_New_Community_Centre_Hong Essay

Low Carbon Building - Proposed_layout_of_New_Community_Centre_Hong Kong - Essay Example ctional and structural design for the various alternative energy sources available for the operation(s), demonstrate the workability and economics of the energy source(s) described and Recommend the appropriate energy source(s) to be used for the various operation(s). Light transfer between highly glazed internal spaces such as atria or light wellswhere these features are found Energy Assessors can expect the need to pay moreattention to manipulating input dataand recording any assumptions made and their justification Regulation requires that new buildings must achieve or better this target. The TER is based on the performance of theNotionalbuilding and the following procedure must be followed in order to establish the TER. The procedure converts calculated building loads intoenergy (and hence CO2emissions) using seasonal efficiency parameters The following adjustments must be made, If the calculated value is greater than 0.22W/m ²K, the value of 0.22W/m ²K must be used in the Notional building. If the calculated value is less than 0.22W/m ²K with no added insulation, this lower value must be used in the Notionalbuilding The calculation procedure must always control the space temperature to the set-point defined for the relevant activity area in the NCM database, irrespective of the control temperature prevailing in the building as it operates in practice. The control set point will only vary according to the level of servicing provided. Using the table of the 2010 notional building data, the range of values, the CO2 improvement can be carried out by reduce carbon emissions and atmospheric pollution by encouraging local energy generation from renewable sources to supply much better tolerable ratio of the energy

Critical review and comparison of 2 refereed and related journal Literature

Critical and comparison of 2 refereed and related journal articles in the field of business information management - Literature review Example 1st journal -strengths The paper ‘Customer Perspectives on E-business Value: Case Study on Internet Banking’ written by Rahmath Safeena from its title reflects an important issue in the modern banking sector exhibited by the author. Along with that the author have also used keywords like internet banking, information and communication technology (ICT); perceived usefulness, ease of use, risk, awareness which are appropriate in examining the customer’s perspective (Safeena, 2010, p.5).Before moving into the discussion of the subject matter with in depth analysis, a brief literature review has been provided by the author reflecting various aspects of internet banking (Safeena, 2010, p.6). Identification of the research methodology is a crucial factor in executing research in a rigorous manner on a particular topic and also helps to deliver robust inferences. In this paper the process of the Technology Acceptance Model (TAM) is being used for analyzing the extent of the acceptance of the internet banking system by the customers. The incorporation of the TAM model is a judicious application for reflecting the perspective of the customers related to the internet banking system (Safeena, 2010, pp. 6-7). ... Empirics also reveal that there has been a positive correlation between the above two variables in the study of internet banking (Safeena, 2010, p.7). Applying proper statistical techniques it has been also found that when the online banking is perceived as useful then the customers are prone towards using internet banking. The findings state that usefulness, ease of use and risks are the prime parameters which affect positively the acceptability of the internet banking procedures (Safeena, 2010, pp.8-11). 1st journal -Weaknesses The author have mentioned description of different types of internet banking as well as different security issues in the literature review part but have included all the references which are old in their year of publication which are majorly around the year 1999-2000 and one or two references in the recent years like 2006 (Safeena, 2010, p.7). Again, in the strength section the process of TAM is mentioned which is indeed a good method of executing the resear ch. But still this process suffers from some limitations. The first limitation is attached with the explanatory power of the model. Empirical results also found that the existing studies account for less than 60% of the variance explained especially those used by the professional users (Sun & Zhang, 2006, p.53). The sample used in for the purpose of research is students of business and economics students of an educational campus. But studying only the perspectives of the students will not provide any general conclusions about the overall public perspectives on the internet banking. (Khan & Mahapatra, 2009, p.35). The method of questionnaire has been used in carrying on the research and in the paper it is stated that relevant questions have been

Company profile and SWOT analysis for Saravana stores

Company profile and SWOT analysis for Saravana stores Saravana stores is a chain of retail stores located in the heart of Chennai, TamilNadu, India. It sells textiles, jewellery, vessels, leather goods and other wide range of products under one roof. It is the No.1 retailer in Chennai and is the leader in the sector. The founder of Saravana Stores is Mr.Selvarathinam, died in 2003 following which his elder brothers namely Rajarathinam, Yogarathinam takes control of their different shops. The company has started as a textile showroom in Ranganathan Street, T. Nagar, Chennai and later diversified into Apparels and Accessories, Perfumes, groceries, Restaurant, shoes and much more. The companys tagline Good Quality at Reasonable Cost is much attractive that the customers in Chennai always prefer low price products which offers reasonable quality. Saravana Stores assures the customers a wide range of products and collections in almost all categories of products it offers. It is the first of its kind in Chennai to start a multi-storeyed shopping mall spread over 100,000 Sq.ft with 5 floors. It is now operating under 4 buildings in T. Nagar, Chennai including three in Ranganathan Street and one in Panagal Park, T. Nagar which is operating under the name New Saravana Stores which is specially constructed to avoid overcrowding during festival seasons. 1.1 VISION AND MISSION STATEMENTS The companys vision and mission statement is mentioned in Tamil saying Truth, Hard work and Growth (à  Ã‚ ®Ã¢â‚¬ °Ãƒ  Ã‚ ®Ã‚ £Ãƒ  Ã‚ ¯Ã‚ Ãƒ  Ã‚ ®Ã‚ ®Ãƒ  Ã‚ ¯Ã‹â€  à  Ã‚ ®Ã¢â‚¬ °Ãƒ  Ã‚ ®Ã‚ ´Ãƒ  Ã‚ ¯Ã‹â€ Ãƒ  Ã‚ ®Ã‚ ªÃƒ  Ã‚ ¯Ã‚ Ãƒ  Ã‚ ®Ã‚ ªÃƒ  Ã‚ ¯Ã‚  à  Ã‚ ®Ã¢â‚¬ °Ãƒ  Ã‚ ®Ã‚ ¯Ãƒ  Ã‚ ®Ã‚ °Ãƒ  Ã‚ ¯Ã‚ Ãƒ  Ã‚ ®Ã‚ µÃƒ  Ã‚ ¯Ã‚ ). Our objective is to provide customers with wide range of collections in almost all the categories at reasonable cost. Saravana Stores The name Chennaites consider as the meaning of Good Quality at Reasonable Cost. 2. INDUSTRIAL ORGANISATION ENVIRONMENT Any organisation stand on the environment and not by themselves. The company environment and external environment are connected with each other and has a close relationship. The main objectives of any organisation are profitability and sustainability. The optimal positioning of the company in the dynamic and complex environment is achieved through proper strategic planning. How to achieve optimal positioning? It is achieved by analysing all the environment factors both internal and external environment. The organisations environment is depicted as below. 3. SWOT SWOT is an essential and the most important method to analyse the overall position of an organisation. SWOT includes analysis of Strengths and weaknesses of the company within its internal environment and matching them with the opportunities and threats that exists in the external business environment. This analysis can be used as a benchmark to develop strategic alternatives and focus on planning for the time ahead. Now let us analyse the strengths and weakness of Saravana Stores and the opportunities and threats it faces from its competitors and external environment. 3.1 STRENGTHS Saravana Stores has better understanding of the customers in Chennai and focuses on serving them better. They provide wide range of services and products under one roof which helps in attracting customers who prefers shopping with their family together. They have the First of its kind advantage as they are the first to provide such shopping experience in Chennai. They offer low price and reasonable quality on products which is the main reason for the customers. Diversified business in Chennai offering most of the consumer much needed products under one roof. They offer variety of discounts and deals everyday providing value for money shopping to the customers. The consumers in Chennai fall under serving class and they do not hesitate to shop even at crowded places. They expect good value for money even in a crowded environment and ready to compromise on quality to an extent. Saravana Stores has understood this and provides such products which the customer exactly wants. Understanding the customer preferences is considered as one of the major strength of Saravana Stores. Saravana Stores follow tall organisation structure as this type of business needs the workers to be highly supervised. It has also lot of promotion opportunities for the employees. Their simple philosophy is Low Margin High Turn Over. 3.2 WEAKNESSES There is a very high attrition rate of employees in Saravana Stores. The staffs are not well trained, not educated and not motivated. Most of the staff comes from rural areas and they are paid less. These people join the company because of poverty and compulsion that still exists in many rural parts of India. The operational level people are being suppressed and sometimes being treated as slaves. It is a company following THROB model where a single person takes control over all his stores in Chennai. Due to this, the responsibilities and the freedom which should exist at least to some extent is restricted. Even though THROB model is considered as the perfect choice for this kind of store especially in India, the truth is Saravana Stores suppresses the operational level and dominates to exert its power and control on them. The management does not care their employees at all. Saravana stores does not want to sell most of the reputed brands. Nowadays the expectations of customers are changing and expect more quality. But Saravana Stores compromises on the quality aspect and just sell products that are of low quality at cheaper price. The customers are increasing day by day and Saravana stores is not able to manage the crowds properly (especially during the festival times). There are not adequate staff to manage them. Saravana Stores does not have many counters for cash and card payments. Due to this, Customers need to wait in a long queue for payments. Most of the products are not properly organised and are not found in their respective place. Many products are found on the floor and the workers too does not care about it. Customer Service and Customer Satisfaction are very less. This is due to the carelessness of the workers as they are not at all motivated and managed efficiently. 3.3 OPPORTUNITIES They have many opportunities to expand their market in other cities including Madurai, Trichy, Salem, Coimbatore and so on. Since Saravana Stores has understood the needs of many customers who mostly fall under lower middle class categories, it can offer more products and services. Saravana Stores has a first-mover advantage. They have a reputation. Customer preferences are evolving. Most of the customers prefer to visit stores that provide wide range of products under one roof. 3.4 THREATS The buildings of Saravana Stores are constructed by violating most of the security regulations. It may have to face legal threats by the concerned authorities. There was a fire accident inside the building on 2 September, 2008. It has resulted in the death of two employees and more than 10 million worth of products damaged. The main reason considered for this incident is ignoring the safety measures. The perception of the customers towards Saravana Stores is changing and many customers are switching to their rival stores. The competitors of Saravana Stores provide a pleasant shopping experience which attracts customers towards them. Saravana Stores may lose most of their upper middle class customers. Rising number of competitors pose threat to Saravana Stores. The cleanliness and hygiene factor is missing in the premises of Saravana Stores. This may act as one of the factors to lose the customers. Saravana Stores faces many legal complications that affects its reputation. The customers feel that the products are over-priced for their quality. Initially, they offered low price and reasonable quality. But now Saravana Stores has increased its price on all its commodities. Customers also recognised the increase in price. The Government policies are changing and the company would face more and more problems. Other International competitors look forward to enter Indian retail industry. 4. ANSOFFS MATRIX ANALYSIS Ansoffs Matrix is used to analyse the growth strategy of a company. It serves as a decision making tool to choose a suitable product and market growth strategy for a company depending upon the internal and external environment. Ansoffs matrix suggests four different strategic options for a company. They are as follows. Market Penetration Market Development Product Development Diversification Saravana Stores can adopt Market Development strategy geographically. It can spread into other major cities in TamilNadu and can gain additional market shares and increase its revenue. The biggest advantage of developing its market along other areas is that customers from those areas find the store within their reach and shop over there. As many people from other cities come to Chennai to visit their relatives , they shop at Saravana Stores and they dont want to miss the opportunity. But in case Saravana Stores is in their locality, they can shop at any time as they wish. This is a great opportunity because most of the people in the mentioned cities fall under middle class segment and they wish to buy products at low prices and good quality. Saravana Stores already introduces many new fashion and material range continuously which is one of their core competencies. If they continue to do that in the new geographical areas, they can surely succeed. 5. PORTERS VALUE CHAIN ANALYSIS This analysis is intended to analyse the internal strengths and weaknesses of the organisation i.e., the internal environment analysis. The role of any organisation is to add value to all its stakeholders. The more important stakeholders considered in the organisation are mentioned below. Shareholders Employees Suppliers Customers Financial Institutions Society Government Every organisation competes with its competitors with their unique resources and core competencies. It is these two capabilities that drives the organisation to sustain in the competitive market. The greatest advantage of being participating in the competition is gaining more margin than others in the specific segment and establish itself from others. In order to compete successfully, analysis of the firm process and the work system of the firm is needed in time. An organisation is often viewed as a chain of value creating events. To analyse the firms activities which can create a competitive advantage, Michael Porter described a model called Value Chain in his book Competitive Advantage: Creating and Sustaining Superior Performance published in 1985. Porter classified the organisations activities into 2 types Primary Activities and Support Activities. 5.1 PRIMARY ACTIVITIES These activities are most important for any organisation and is the core activities. These activities cannot be outsourced. These activities includes the following in order they operate. Inbound Logistics : This includes the received inventories, inventory control and storing of the input materials. Saravana Stores receive the fully made products and store them in their warehouse located underground of their main store. Operations : This is concerned with the processing of the input materials received through inbound logistics. The operations part of Saravana Stores is service oriented. The activities include providing the products and services to the customers, maintaining the shelves and store with the products and stock management. To gain competitive advantage in this department, Saravana Stores has to closely monitor the maintenance and filling of stocks neatly. When customers arrive at the shop, they find most of the products found scattered in the premises and it is annoying. Saravana Stores could try focussing on this and can gain even more advantage over its competitors who provide excellent services in this department. However, rectifying this problem has to deal with the motivational factors of the employees. Outbound Logistics : It is related to delivering the services/products to the customer. Saravana Stores creates and adds more value to its customers through its Home Delivery system. However, it needs to improve on its parking facilities, shopping bag, security, bill counter staff and systems which if done efficiently, can save the customers time and earn their loyalty thereby gaining more competitive advantage. Marketing and Sales : Saravana Stores attracts the customers through advertisements in Media, Newspaper and Radio channels. These advertising campaigns are carried out more perfectly as Saravana Stores has endorsed most of the leading top actors and actresses for its campaign to promote its current offers (Eg., Festival Discounts) . The advert in the TV appears once every 10 minutes and this is apparently one of its competitive advantage. This department works perfectly and this has helped Saravana Stores in tasting the success. Service : It includes the service of the products after it has been sold and delivered. It means keeping the customer satisfied with his product and carrying on the activities to ensure his satisfaction. Saravana Stores does not provide after sales service for all the electrical and electronic items whereas it has exchange system for its textile section. Though they provide after sales service for few products which they offer at low cost (below market price), the service is not at all satisfactory among the customers because of the very poor service. If this area is improved, customer satisfaction which is one of the intangible resources can be gained which in turn can act as a very big competitive advantage. It can also help in increasing the profit margin. 5.2 SUPPORT ACTIVITIES The support activities are the functions that supports the primary/core activities within an organisation. These activities are as follows. Infrastructure : This is concerned on the departments including accounting, finance, planning, controlling, quality assurance and generic management. The planning and control functions ensure the companys cash and cost control with a strong and continuous focus. Saravana Stores has emphasized on the security to avoid the internal and external theft by installing more security cameras and experienced staff. Human Resource Management : HRM consists of the activities starting from the recruitment to dismissal or lay-offs. It takes care of activities like hiring, training, developing, compensating.. etc. Saravana Stores is good in terms of its recruitment but fails in providing proper training and motivation. The staffs of Saravana Stores are not at all motivated and encouraged. The service is also not linked to their wages. They pay very low wage and extract more work from the employees which is unfair. Hence the HRM part is really poor in Saravana Stores. Most of the customers in Chennai knew about the staff treatment by Saravana Stores management and they feel it is highly unethical and unfair. Due to this, the reputation of Saravana Stores, an intangible resource is deteriorating nowadays. Technology Development : It is concerned with the innovation, technical knowledge, hardware and software which is important for the companies today to survive in the market. As mentioned earlier, Saravana Stores is still lagging behind the technology and a strong focus is needed in this department to add more value to the customers and the company. Procurement : This department is responsible for purchasing the essential materials to be used by the operations department. In Saravana Stores, procurement department is operates well as it buys the materials at very low cost and sells it a moderate price with moderate quality. 6. MARKET ANALYSIS STP 6.1 SEGMENTATION Market segmentation is the process of segregating the market into groups of customers with specific needs and requirements, specific characteristics and behaviours. This process is useful in identifying the potential competitors, segments, the power of the competitors based on which a suitable segment is selected to attract the customers. Segmentation of a market is important because the market is heterogeneous. Segmentation can be based on several ways. Some them are lifestyle segmentation, Psychographic segmentation, Age Lifecycle segmentation, Behavioural Segmentation, Geo-demographic segmentation. Saravana Stores targets the lower middle class and the lower class customers. This segmentation is based on the behaviours of the customers. It is now targeting the upper middle class segment in order to gain market share. Customers under the above categories prefer to buy products with low cost and reasonable quality offered by Saravana Stores. Moreover, these customers serve the highest population in the city. The perceived quality and the cost of the product helps Saravana Stores to taste the success further when introducing a new product or service. This is very well notable in their stores such as Saravana Stores Jewellery and Saravana Stores utensils section. 6.2 TARGETING After the most appropriate market segments are being selected, the company starts targeting those selected segments. Certain other factors are also to be considered such as competitive analysis and internal analysis. The internal analysis include activities such as analysing companys ability to outperform its competitors in the segment. As in the case of Saravana Stores, family and youths are being targeted. In recent times, youths who work in corporate prefer to shop most of the time whenever they get off. A typical family shopping is being found only during the festival days. Saravana Stores offers more deals and discounts in the textiles segment to family shoppers during festive days whereas it raises its prices marginally during other days when the young people shop. 6.3 POSITIONING When the targets are being targeted, the company decides on the marketing mix or strategy to position itself to that targeted segment. Saravana Stores has positioned itself as a store offering low cost and good quality product among the middle and lower class customers successfully. This can also be considered as one of their competitive advantages over its competitors like The Chennai Silks, Pothys, RMKV etc. Now Saravana Stores is well established in the city. 7. EXTERNAL ENVIRONMENT ANALYSIS 7.1 PEST ANALYSIS PEST analysis is used to analyse the external macro environment in which the company operates. Several factors are considered to find the opportunities and the threats that exists in the macro environment. PEST is an acronym of 4 factors which includes as follows Political Factors Economic Factors Social Factors and Technology Factors 7.1.1 POLITICAL FACTORS Political factors should be considered for the smooth flow of business. It has a high influence on the business regulations and spending power of the customers. There are not many factors to be considered for Saravana Stores as the top management has fixed everything using its influence over the ruling party. To say literally, Saravana Stores has taken advantage of the bribery that prevails in the State Government. The stability of the political environment also influences the industry. In TamilNadu, the forthcoming state assembly elections play a vital role for all the sectors. The winning partys policy towards businesses and taxation schemes is expected to create an impact on retail industry. 7.1.2 ECONOMIC FACTORS The economic factors are considered the most important aspect for any industry in any area. A companys growth depends on the economy of the country in which it operates. The financial system of India is good and so the GDP is also good. The growth rate of GDP is approximately 6-6.5%. The Indian retail industry is expected to grow by 25% annually and its worth is expected to be $175-200 billion by the year 2016. All major economic factors such as inflation rate, exchange rate, interest rate considerably affects the buying power of the customers as well as the organisations capital cost. These factors also decide the price of the product. People in Chennai begin to shop at the start of every month and most of the time their shopping place is T.Nagar. The inflation rate is becoming high nowadays and this has led Saravana Stores to increase their prices. 7.1.3 SOCIAL FACTORS The cultural and social factors differs from one country to another. In India, these factors vary from one state to other. It is often said about India as Unity in Diversity. In TamilNadu, the social and cultural aspects are more traditional than the other states. These aspects directly affects customer needs. Though Western fashions are introduced in TamilNadu, people still prefer traditional garments and other products. For example, in cosmetics department ayurvedic and natural products are preferred by the customers more than the other International branded products such as Lo`real, Neutrogena. Saravana stores is facing many complaints regarding the social issues such as ignoring the safety regulations and polluting the environment. Other factors also include heavy traffic in the area all the time which creates a discomfort for the customers to shop peacefully. Moreover, customers are not preferring T.Nagar as their shopping spot due to high traffic and the inconveniences that prevails. Saravana Stores does not have a special parking area for its customers and so the customers have to find the spot by themselves. This even worsens the reputation of Saravana Stores as it is in the verge of losing most of its customers. People nowadays prefer to shop in the local stores nearby that are within their reach at an acceptable price. The customers are shifting their preferences in product and services. Saravana Stores should act immediately before the situation worsens. 7.1.4 TECHNOLOGICAL FACTORS The technology is considered as the important factor for competitive advantage. These factors can minimise the barriers of entry, aids in efficiency and can even influence the decisions. Saravana stores has not concentrated till now on the technology department. They still use the old system for billing and services. The supply chain management, customer relationship management, store management is not yet computerised. Card payment counters are relatively very less in the store. Most of the customers would wish to pay by card and there exists a long queue for card payment. There is no online service such as online shopping till now. Though online shopping is not suitable for garments and clothing department which is the main department of Saravana Stores, it can still provide that facility to other sections like Consumer Electrical and Electronics. But Saravana Stores is not willing to offer online shopping at all. Since Saravana Stores lack in technology aspects, it is difficult to maintain the Customer Relationship Management (CRM) and communication with the customers (Feedback). These are missing with which business can be improved by analysing the customers more perfectly. Saravana Stores can concentrate on its technological factors which may increase the quality of the products and services they offer at a low cost. These developments benefits customers and the company as well. 8. PORTERS FIVE FORCES ANALYSIS Porters five force analysis is a simple but effective tool to figure out the potentiality of the organisation in a given business scenario. It is very useful to find out the strengths of the current position and the position where the company is intending to get into. This is considered as an important tool for planning as it helps in taking advantage of the strengths and avoid the mistakes by recognising the weaknesses. It is an internal micro environment analysis. However, the analysis is generally static. The competitive environment is dynamic and is changing constantly. There is a high chance of these forces changing at any time more rapidly. Though it is considered as an internal environment analysis, this framework ignores the human resource aspects for strategic analysis. But this model serves as a starting point for environment analysis. According to Porter, there are five different forces determining the competitive advantage of a company in a business scenario. They are Bargaining power of suppliers Bargaining power of customers Competitive rivalry within an industry Threat of the substitutes Threat of new entrants 8.1 BARGAINING POWER OF SUPPLIERS Here, we can assess the bargaining power of the suppliers that determine the prices of the product they supply to the company. It is often described as market inputs. The factors responsible for increasing the supplier power is contrary to that of the buyer power. Saravana Stores supplier power is low as they deal with huge amount of stocks. And moreover, those brands are not recognised by the customers often. Customers just buy them for their low price alone. In the current scenario, the suppliers find it difficult to sell their stocks by setting up a new store. Their entry cost is too high that they cannot afford. They run their businesses by supplying huge volume of stocks to Saravana Stores and gain profit. There are many suppliers and there are many substitutes for them. So it is highly likely to have less bargaining power of the suppliers of Saravana Stores. The cost of switching the suppliers for Saravana Stores is not too high as they are well balanced and managed in these aspects. Since the retail industry in India is unorganised, this has dominant position over the suppliers. 8.2 BARGAINING POWER OF CUSTOMERS The buyers are called customers who exerts more power under many conditions. Some of them are mentioned below. If the customers are focussed and there are few of them Undifferentiated product Vulnerability of Backward-Integration The customers are always price-sensitive. The perceived value by the customers is the strong advantage for Saravana Stores. The customers are also not focused and prefers unbranded products rather than the branded items. So the threat of backward-integration (influencing the power of suppliers) is also low. The availability of many alternatives is the main issue to be considered in the case of Saravana Stores. 8.3 THREAT OF NEW ENTRANTS New entrants foray into the market if the profit margins are highly attractive and their barriers of entry is low. According to Porter, there are seven sources of barriers to enter the market. Economies of scale Product differentiation Capital requirements Switching costs Access to distribution channels Cost disadvantages independent of scale Government policy In the case of Saravana stores, Government policy acts as a high barrier for the International companies. FDI policy of the Government is unfavourable for the International companies. The local domestic companies such as Wipro and other conglomerates are planning to start the retail chains in India. This is really a threat for Saravana Stores as it has to devise a new strategy and plan to minimise these threats. 8.4 THREAT OF SUBSTITUTES In the business scenario, substitutes are often considered as the most important threat to any company. If the company offers products, it can be easily replicated in the industry. More often, substitutes introduce new technologies or reduce the prices of the same product but do not replace the existing products in the market. To be precise, the profit gained from the substitutes is kept low by the followers. Unorganised retail industry is the main threat for Saravana Stores. As there are more substitutes for the unbranded products, customers are more likely to switch where the prices are very low than Saravana stores offers. This threat is relatively less in grocery department as there are not much substitutes for the branded products. Though some substitutes are available for the groceries, customers prefer branded in this department. All the other departments like textile, jewellery has more substitutes and Saravana Stores is pushed to keep its prices low to attract customers. 8.5 COMPETITIVE RIVALRY Some of the competitors for Saravana Stores are The Chennai Silks, Pothys,Big Bazaar,Kumaran Stores, RMKV and few others. These stores are located in and around T. Nagar shopping area. The rivalry is high between these companies as each fights to gain the market share. Because of this extent of rivalry, the profits fall. But Saravana Stores is the larger company amongst the rivals and is able to interrupt any actions taken by its small competitors. The emerging Big Bazaar poses a high threat to Saravana Stores as it gaining its market share significantly over the years within a short span of time. The competition is price-based and hence it is very hard to gain the customer loyalty. In a recent study, middle class customers are switching from Saravana Stores to Big Bazaar as both the companies offer same products and services. Saravana Stores is losing its middle class customers and should act immediately. 9. MARKETING MIX This is also called as the 4 Ps of marketing. The decisions for marketing a product or service can be made considering the 4 Ps as follows. Product Price Place (Distribution) Promotion Just like cooking where all the ingredients are to be included in the right amount and at the right time to get the tasty food, these 4 Ps are considered at the right time to taste the success of a product or service. Note that the internal and external constraints of the marketing environment is to be considered while making marketing decisions. The objective of right marketing mix is to create a positive value and positive response from the customers in the targeted market segment. 9.1 PRODUCT Saravana Stores offers wide range of products that ranges from Apparels, Accessories, Food, Furniture, Groceries, Utensils, Textiles, Toys, Electricals Electronics, Stationary items, Jewellery etc. Apparels Casuals, Formals, Jeans, T shirts, Party wear, Under garments, Night wear, Sarees, Silk Sarees, Ladies wear, etc. Home Personal Care products Utensils, Shampoos, Detergents, Soaps, Creams, Plastics, Cookery, etc. Electrical Electronics Mobile phones, TV, Radio, Speakers, Computers, Peripherals, Watches, Hair trimmers, shavers, etc. 9.2 PRICE Saravana Stores objective of pricing is to gain more market share thereby sustaining its position as a leader in the segment. The pricing strategy of Saravana Stores lies balanced between penetration pricing and economy pricing but it is more inclined towards penetration pricing. Saravana Stores adopts Value pricing, promotional pricing and Bundling. They assures consumers low prices everyday without any coupons. They also caters special event pricing on special occas

Essay on The Importance of Nestor in Homers Iliad -- Iliad essays

The Importance of Nestor in Homer's Iliad      Ã‚  Ã‚   The role of the character Nestor in Homer's Iliad is one often overlooked. Nestor is not only an Achaian counselor, respected and listened to due to his age, but he also â€Å"serves as a link between the peace of home the Achaians are leaving and the barbarism of war to which they are succumbing†(Richardson 24). Nestor incites action, instills values and motivates the characters to keep a balance between this peace and barbarism.    Nestor first appears in book one during an argument between Achilles and Agamemnon over Briseis, a war prize belonging to Achilles. As tensions rise and swords are about to be drawn, Nestor calms the situation by demanding the two men's attention, then asking for the respect he has earned with his age, for he has "known far greater men who did not disdain him." He then advises Agamemnon to renounce the girl, for she belongs to Achilles. As for Achilles, Nestor advises, "do not defy your King and Captain." In this way Nestor is bringing about an order which is about to be lost. The many years of fighting have worn patience down and the men have become caustic. It is here that we begin to see the barbarism that becomes prevalent later in the epic. Nestor is here attempting to reinstate the values of respect for authority and another's property.    Book two begins with Agamemnon's dream of a definite and imminent Trojan defeat. He and his war council plan an assault on the city of Troy, and to test the loyalty of his army, Agamemnon announces they will be returning home, giving up. When the army hears that, after nine years of war in the service of Agamemnon, they will see their homeland once again, chaos prevails and, in a mad dash, they bre... ...barism, peace and war, home and adventure, and connects the present with the past and reveals the continuity of life. â€Å"No other character has Nestor's ability to bring order from disorder†(Goodrich 117 ).    Works Cited and Consulted: Bespaloff, Rachel. On the Iliad. Trans. Mary McCarthy. New York: Pantheon Books, 1947. Clarke, Howard. Homer's Readers: A Historical Introduction to the Iliad and the Odyssey. Newark, Del.: University of Delaware Press, 1981. Goodrich, Norma. Myths of the hero. New York: Orion Press, 1962. Homer: Iliad. Trans. Robert Fagles. New York: Penguin Books, 1990. Richardson, Nicholas. The Iliad : A Commentary. Vol. VI: books 21-24. Cambridge: Cambridge University Press. 1993. Willcock, Malcolm M. A Companion to the Iliad: Based on the Translation by Richmond Lattimore. Chicago: University of Chicago Press, 1976

Human Communication Essay

Communication has been a part of the human lifestyle since the early years. Communication is defined as the process of transmitting messages and information in an attempt to achieve understanding. The whole process of communication requires various skills such as speaking, listening, analyzing, and evaluating the message. Thus, communication plays a vital role in the society in terms of achieving understanding and harmony among people. Through communication, cooperation and collaboration can be attained (Bergeson). However, conventional forms of relaying messages, such as passing information by word of mouth, place the messages at risk of being altered and even distorted. These conventional means of communication also make it difficult to transmit messages to a large audience and to reach the audience in other parts of the world (â€Å"Verbal and Nonverbal Communication†). Fortunately, due to the technological advancements and the continuous developments in the field of mass communication, various tools and gadgets were invented and are being continuously invented to bridge such difficulties and further facilitate human communication. However, these technologically advanced communication tools and devices present both advantages and disadvantages to humankind. Hence, this paper aims to present the positive and negative effects of technology to human communication. Technology and Human Communications Communication has undergone a drastic transformation since the early times. The conventional method of interpersonal communication has been completely altered, and the inception of new technologies has enabled people to devise other methods or means of communicating with other people. One of the possibilities in communication brought by technology is the wireless or electronic communication through mobile phones and electronic email (e-mail). These inventions have significantly influenced the way people communicate as these hi-tech ways of communications continuously provide people with options in terms of ways in which they could convey their message (Kauppila). In addition, through these technological advancements, specifically the invention of electronic communication, people can now communicate with others instantaneously regardless of the time and distance that separate them. Electronic communication solves the problems posed by the traditional mailing system such as the delays or the long wait before the mail reaches the recipient, and the risk that the recipient would not get the mail at all. Using the postal system to exchange messages and information takes too long, and there may be alterations or distortions on the content of the message. However, communication via a mobile phone, text messaging, or electronic mail is instantaneous; information is delivered to the recipient as soon as it is sent (Kauppila).

Leadership Role

Leadership RoleIntroductionâ€Å"Leadership is an interactive conversation that pulls people to ward becoming comfortable with the language of personal responsibility and commitment (â€Å"What are leaderships? http://home.att.net/~coachthee/Archives/leadership.html )†.  Ã¢â‚¬Å"Leaders are born, not made, once a leader, Is always a leader (â€Å"Leaderships: What is it? http://edis.ifas.ufl.edu/pdffile)†.Leadership is applicable to all facets of your life: competencies that you can learn to expand your perspective, set the context of a goal, understands the dynamics of human behavior and take the initiative to get to where you want to beA leader is the possession of the inborn characteristics desirable in leader plus the learned skills, knowledge and techniques which bring this potential to realization.One of the most important daily tasks of a leader is to develop leaders.  Leader development for many is a challenge.  It requires you to trust others.  It requi res you to allow others to perhaps fail in order to learn.This Paper will deal about the real experience encountered by an individual and proved to himself that he is a significant leader to his family and to all the people in his community. Here is a short story telling us how he becomes a good leader in his own way.Being a leader is a gift from God, not all of us in this world has a talent to become a leader. And this man who migrated from Peru to United States with his family proved that he is a significant leader. In United States, he is the first to learned English and is adjusted into American life quickly; he served as tutor to his parents to adjust the environment. He becomes the official translator in their household. Even helping his mother to read foods and medicines labels. He is the one find initiative in convincing the landlord to help his father to fill out their residency applications. At the early age his parents are totally dependent on him and it helps him how to become a mature minded person.In United States, he witnesses the sacrifices of his parents adjusting themselves for a new life just to provide him better future. They struggled hard working 20 hours a day to meet their dreams in America. Being a good leader, seeing the sacrifices of his parents he study hard and become an excellent student.Throughout the years, hi is a model to his little sisters, and members of his extended family who admire him for all of his accomplishments. He is also very fortunate to travel many places which make him learn and speak different languages like: Japanese, French, German, English and Spanish. During his High School days he becomes a member of the Rotary International Scholar who sent him to Japan.This leader was also the first in the family who graduated from an American University, which makes him so special for all the members in the family. And based on his qualifications he is hired and have good jobs with powerful corporations and government e ntities.Based on his accomplishments, his family admires him so much and looks him as a role model and a significant leader in the family, and they are the one who help me push himself to be successful in his chosen career, and in return push them to follow his footsteps by leading all of them to their way to success.He believed that his family was depending on him, because he knows that being an immigrant to a new place they can’t rely to no one else. And he knows that being a leader to his family and members of his extended family is the most significant role that God has putting on his shoulder. And he also knows that without his family he can’t be what he is now at this time.ConclusionGenerally, in order to become a good leader is to become a good follower and to empower others, you have to trust and be willing to take a risk.  You have to get to know your employees and find what makes them tick.Leadership is not just for people at the top.   Everyone can learn to lead by discovering the power that lies within each one of us to make a difference and  practicing the law of reciprocity. And leadership is applicable to all facets of your life and competencies that you can learn to expand your perspective, to set the context of a goal, and to understand the dynamics of human behavior, and take the initiative to get to where you want to beSuccess lies in being who we are and in the choices we are willing to make for ourselves, not in the fear of what  you should do or be.   Fear is the only thing that holds people back from achieving  personal success. And the goal of our leadership   is to help people pay attention to their intentions and get to where they want to be.References:â€Å"What are leaderships? Retrieved December 19, 2006 from http:// www.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  home.att.net/~coachthee/Archives/leadership.html)†.Leaderships Roles, Retrieved December 19, 2006 from http://www.kbc.org.au/htdocs/leaderroles.htmLeaders Empower, Retrieved December 19, 2006 from http://www.leadernotes.com/topics/Effective-Leadership.html?gclid=CL2rofionokCFRFmYQodVV97Mg

Free Essays on Change

how has your understanding of the consequences of change been shaped by the techniques used by various composers? My opinion has been shaped by the texts that I have read in my class text â€Å"Away† by Michael Gow, â€Å"The Door† by Miroslav Holub, â€Å"Now you see me†¦Ã¢â‚¬  by Maggie Alderson, â€Å"Sensory Overload† by Casey Goldberg, and â€Å"American History X† by Tony Kay through the techniques they have used to get their point of view across. I have learned that change is usually a good thing but you can have bad aspects of change. In â€Å"Away† by Michael Gow, because it’s a play he used the technique of first person to give you a more personal view of how the characters are feeling and what they are thinking when they react to the change which has occurred. One example of this is Coral, Coral is married to Roy who is a headmaster at a school, Coral and Roy’s son had died in Vietnam and they are both upset about it, but Coral starts to become depressed and isolated from society. Roy get annoyed by this because of his position at the school and asks her to get better or he will have her committed, Coral says that she cant help it because she cant think of anything to say to people, but she is made to by Roy. Roy and Coral go to holiday at a gold coast hotel where Coral tries to change by talking to people and getting to know them. She talks to a woman called Leonie who tries to politely stop their conversation but Coral keeps forcing it onto her until the Leonie confesses to Coral that her husband has been cheating on her. Coral then meets Rick who is on his honeymoon but is having problems with his wife, Coral is fascinated by Rick because he reminds her of her dead son, Coral continues to talk to Rick during her vacation, to the dislike of her husband. Roy tells Rick to leave his wife alone and threatens again to have his wife committed. Coral leaves Roy because of this and goes to a beach where she meats one of her hu... Free Essays on Change Free Essays on Change â€Å"The Comparison of Occurring Change† Change occurs in many different forms and is carried out in many different ways. People often want to reject change but must realize it is a never ending cycle which occurs daily. It must be overcome to live life and be content. This explains the essay, â€Å"Once More to the Lake,† written by E.B. White. In this essay the author and his son travel to a camp located in Maine. This was a place White was taken to as a child. The author wanted his son to experience this place the same way he did growing up, but change in the camp had occurred. My experience is similar to E.B. Whites. In 1992, I was taken to a favorite spot of my mother’s childhood. This was a cottage, owned by my great grandparents. It was located in Port Colburne, Canada. Many changes had occurred here also, in comparison to Whites situation. My mother traveled to Canada twice a month with her family. The cottage, along with four other houses, was located on a circular piece of property facing a lake. The land was very open and spacious, not like the camp in Maine being heavily wooded; these cottages were not in this type of setting. The cooking took place at home. There were no restaurants or farmhouses nearby for dining. My mother remembers the smell of dead fish on nights of fish frys and the horrible stench of Lysol that came from the outhouse. As years passed, a bathroom was built inside, and my mother experienced this new feature at our time of visit. The two places were alike in many ways but also different. White remembers this place as â€Å"remote and primeval† (p75), while my mother spoke of the cottage as being quite and undisturbed, a perfect place to spend family time. The cottage in Canada sat right on a lake. My mother remembers playing in the sand and water each day with cousins. Usually everyone spent the same weekend together at this home. During this time the lake was very wide. Old car tires were bough... Free Essays on Change how has your understanding of the consequences of change been shaped by the techniques used by various composers? My opinion has been shaped by the texts that I have read in my class text â€Å"Away† by Michael Gow, â€Å"The Door† by Miroslav Holub, â€Å"Now you see me†¦Ã¢â‚¬  by Maggie Alderson, â€Å"Sensory Overload† by Casey Goldberg, and â€Å"American History X† by Tony Kay through the techniques they have used to get their point of view across. I have learned that change is usually a good thing but you can have bad aspects of change. In â€Å"Away† by Michael Gow, because it’s a play he used the technique of first person to give you a more personal view of how the characters are feeling and what they are thinking when they react to the change which has occurred. One example of this is Coral, Coral is married to Roy who is a headmaster at a school, Coral and Roy’s son had died in Vietnam and they are both upset about it, but Coral starts to become depressed and isolated from society. Roy get annoyed by this because of his position at the school and asks her to get better or he will have her committed, Coral says that she cant help it because she cant think of anything to say to people, but she is made to by Roy. Roy and Coral go to holiday at a gold coast hotel where Coral tries to change by talking to people and getting to know them. She talks to a woman called Leonie who tries to politely stop their conversation but Coral keeps forcing it onto her until the Leonie confesses to Coral that her husband has been cheating on her. Coral then meets Rick who is on his honeymoon but is having problems with his wife, Coral is fascinated by Rick because he reminds her of her dead son, Coral continues to talk to Rick during her vacation, to the dislike of her husband. Roy tells Rick to leave his wife alone and threatens again to have his wife committed. Coral leaves Roy because of this and goes to a beach where she meats one of her hu...

Fashion Advertisment Effect on Women Essays

Fashion Advertisment Effect on Women Essays Fashion Advertisment Effect on Women Paper Fashion Advertisment Effect on Women Paper About two years ago one of my good friends struggled with self-confidence to an immense degree. It affected her daily life, friendships, and relationships. Being her best friend, I was always the one she vented to about her dissatisfaction, and it was constant. It got to a point where it was not very pleasant to be around her. She was always putting on pounds of makeup, switching out her outfits (because she thought she looked fat), and complaining that no guys ever noticed her. Dealing with the same things but on a much smaller level, I started to notice why all this dissatisfaction came upon us. We had just reached the stage where we were noticing all the media and it was taking a toll on us. With constant ads of flawless models in our faces we began to try to imitate this beauty but failed miserably. I came to the conclusion that the modeling industry bares a huge responsibility in providing realistic and healthy role models for young women because if only unrealistic, underweight models are constantly in the media, woman will come to believe these misconceptions of what beauty is, which then can affect their self-confidence in a negative manner. You may not fully be aware of what the modeling industry exactly does to these flawless pictures you constantly see. The artificial process a modeling industry uses to create an ad is hidden from the public. Jean Kilbourne’s film Killing Us Softly 4, she explains the process of making a fashion advertisement picture. The company begins by taking a model that has a body type â€Å"that fewer than 5% of American woman have,† and they Photoshop the picture. This is often done by taking several different pictures of models and taking, for example, the lips of one model and the legs of another model and morphing them together to make one person. : In Kilbourne’s words, â€Å"four or five women get put together to look like one perfect women. † Ken Harris, a photo retouch-er, explained that a photo is worked on for multiple rounds, going from the retouch-ers to the client and the agency to continue the process of perfection. There is rarely ever a photograph of what is considered a beautiful woman that has not been Photoshoped. Cindy Crawford, a famous super model, has quoted â€Å"I wish I looked like Cindy Crawford† meaning that even the models do not look like themselves in photos. As if these models are not thin enough, the bodies of thin models are Photoshopped as well. This is interesting because â€Å"the body size of glamorous models is often more than 20% underweight. † (Amy Brown 1088). Kilbourne brings the example of the model Filippa Hamilton who was digitally altered to have her head larger than her pelvic bone which is physically impossible. With these perfected inhuman like photos constantly haunting us everywhere, it makes it hard for women to have confidence in their beauty and body because the media distorts it. No matter how hard we try, it is nearly impossible to achieve this beauty simply because it’s fake. Only computers can generate this kind of beauty. No wonder teenage girls are so emotional. Standards of beauty are shoved in their faces and it is impossible for girls to achieve them. Being exposed to these photos can do an abundance of damage to young girls. One example of a negative effect is the way young woman perceive their body image. Marika Tiggemann and Janet Polivy, explain a study they wrote, how one hundred and fourteen women were exposed to fashion magazines with thin, attractive women, leading the majority of candidates in the study feeling dissatisfied with themselves and a decreasing elevation of mood. Their results concluded how exactly the idealized media images translate into disapproval of one’s self. The same thing was proved in a study written by Gayle R. Bessenoff. â€Å"Exposure to thin-ideal advertisements increased body dissatisfaction, negative mood, and levels of depression and lowered self-esteem. †(Bessenoff 239) In Body Image, Media Effect on, Kristen Harrison breaks down the two terms: body image and well disordered eating. She explains research that has been done reveals: â€Å"exposure to the thin-body ideal leads to temporary decreases in self-esteem and increases in body and weight dissatisfaction, depression, and anxiety. Leon Festinger, who has done much research on the topic of body image, found in his studies â€Å"that people are driven to evaluate themselves through comparison with others. † (Harrison 80) As Festinger mentions, women judge themselves based on others expectations of them. Therefore, when women are constantly exposed to extremely thin, Photoshopped models in magazines, on the television, internet, and billboards, they begin to compare themselves to these images because the images are everywhere. Since no one is able to look like these models women began to feel bad about themselves for not having this â€Å"beauty† that is unattainable. This lack in self-confidence leads to changes in mood as Harrison mentioned. Then mood escalates into bigger problems such as eating disorders like anorexia and bulimia. The selection Body Image explains how the Institute of Mental Health (NIMH) defines eating disorders as aâ€Å"serious disturbances in eating behavior† that typically comes with â€Å"feelings of distress or extreme concern about body shape or weight. (Retzinger 52-53) She then explains how a study done at the University of Minnesota found that girls who often read magazine articles about dieting are more likely, to participate in extreme weight-loss measures during adulthood, such as vomiting, rather than girls who never read articles of that nature. This clearly shows that exposure to images of models is effective towards women as well as young girls. In the article titled, Super-skinny models drive seven-year-olds into anorexia, Dr. Jon Goldin is interviewed and explains how he has had a patients as young as 7, struggling with eating disorders due to the fashion trend of â€Å"stick thin models. † In my opinion, this is sickening that even children are being affected and not only young women. his is exactly why the world needs to have good role models in the media. Women and â€Å"young girls, of course are especially vulnerable† (Kilbourne 591) and desperate for someone to look up to. And to have women that are in the media in the current society is very much indeed toxic to women as seen in these examples. Although on the contrary, some argue that the media is not the lead causing factor of eating disorders. In an article called, Whos To Blame For Anorexic Children ,Benjamin Radford interviews a couple of doctors and scientists. They believe that the media plays a much smaller role in eating disorders than what society believes. Dr. Bryant-Waugh states that: â€Å"Models and other society influences are, in our experience, rarely a contributory factor to the development of eating and weight difficulties in young children. Then Radford uses the example of the movie Black Swan, which includes a very underweight Natalie Portman and how the public thought this would bring an uproar of anorexia, however there hasn’t been any evidence to prove that factor quiet yet. While that may be true in part, several studies have proven that the media has a huge effect on women as far as eating disorders. Radford claimed anorexia/bulimia is a â€Å"biological illness† however eating disor ders are rooted in self- image; therefore it is a psychological problem. Body image has been a problem for years and probably before the media was ever created. However the media influences young girls’ perceptions of how they should look like. Rather than in the past where women didn’t have constant images of what they should be looking like. This is exactly why body image is a problem in current society. Women are constantly reminded that they are not living up to the expectations. Through this evidence, it is clearly shown that the modeling agency should be providing healthy and realistic role models to young women. Right now the modeling agency is lacking in that area. Instead woman are provided with unhealthy, thin and Photoshopped models. In result to that, young girls and women are not being able to live up to these false expectations. From that comes terrible self-esteem, mood changes, depression, anxiety and of course anorexia/ bulimia. Now these are just a few of the many results. The way some of these models live their lives, is also a leading factor and should also be re-evaluated if young women are proven to look up to models. Just think about how many young women are dealing with bad relationships involving sex, drugs, alcohol and partying on top of self- esteem issues. Young girls are very vulnerable and confused of who they are at the age where they are affected by the media the most. Therefore, that is the time when a good role model is needed in their life the most and society has failed to provide that with their unattainably perfect models. Bessenoff, Gayle R. Can the Media Affect Us? Social Comparison, Self-Discrepancy, and the Thin Ideal. Psychology of Women Quarterly (Sept. 2006): 239-251. ERIC. Web. 28 Nov. 2011. ; pierce. ctc. edu:2088/ 10. 1111/j. 1471-6402. 2006. 0292. x;. Brown, Amy, and Helga Dittmar. Think Thin and Feel Bad: The Role of AppearanceSchema Activation, Attention Level and Thin-Ideal Internalization For YoungWomen’s Responses To Ultra-Thin Media Ideals Journal of Social ; ClinicalPsychology 24. 8 (2005): 1088-1113. PDF file. Harrison, Kristen. Body Image, Media Effect on. Encyclopedia of Communication andInformation. Ed. Jorge Reina Schement. Vol. 1. New York: Macmillan ReferenceUSA, 2002. 79-81. Gale Virtual Re ference Library. Web. 1 Dec. 2011. Killing Us Softly 4. Jean Kilbourne. University of Massachusetts Amherst, Ma. 2010. Film Kilbourne, Jean. â€Å"Two Ways A Woman Can Get Hurt. † Rereading America. GaryColombo, Robert Cullen, and Bonnie Lisle. Boston and New York,Bedford/St. Martin’s, 2010, pages 575-599, Print. Radford, Benjamin. Whos To Blame For Anorexic Children? Discovery News. N. p. , 9Aug. 2011. Web. 22 Nov. 2011. ;http://news. discovery. com/human -thin-modelsnot-to-blame-for-anorexia. html;. Retzinger, Jean. Body Image. The Media. Ed. Robin Andersen and Jonathan Gray. Vol. 1. Westport, CT: Greenwood Press, 2008. 1-56. Battleground. Gale VirtualReference Library. Web. 1 Dec. 2011. Super-skinny models drive seven-year-olds into anorexia. Daily Mail. N. p. Sept. 2006. Web. 27 Nov. 2011. ; dailymail. co. uk/news/article-405874/Superskinny-models-drive-seven-year-olds-anorexia. html;. Tiggemann, Marika, and Janet Polivy. Upward and Downward: Social ComparisonProcessing of Thin Idealized Media Images. Psychology of Women Quarterly ( Sept. 2010): 356-364. ERIC. Web. 28 Nov. 2011. ; pierce. ctc. edu:2088/10. 1111/j. 1471-6402. 2010. 1581. x;. Annotated Bibliography Retzinger, Jean. Body Image. The Media. Ed. Robin Andersen and Jonathan Gray. Vol. 1. Westport, CT: Greenwood Press, 2008. 51-56 Battleground. Gale Virtual Reference Library. Web. 25 Nov. 2011. This is a subject encyclopedia article. The article starts out explaining how people perceive their body image, and how it changes based on influences like the media. Then it briefly goes into the studies of average body weights in woman and models and how the history and culture of the body image conception came to be. This article could be very useful for my research paper because it gives a simple explanation on my topic in a pretty broad topic, pointing out all the areas I was hoping to cover in this assignment. It already has given me a clear explanation on the controversy of my topic, therefore it is a great source. Jean Retzinger the author of this article is a professor at University of California Berkeley who teaches in the communications department so, this shows this would be a credible source because she knows facts and doesn’t just base an article off emotional opinions. Harrison, Kristen. Body Image, Media Effect on. Encyclopedia of Communication and Information. Ed. Jorge Reina Schement. Vol. 1. New York: Macmillan Reference USA, 2002. 79-81. Gale Virtual Reference Library. Web. 25 Nov. 2011 This is a subject encyclopedia article. This article focuses more so on eating disorders and how the media has caused that. They mention theories and research studies on both body image an d eating disorders. This article is very useful because it goes more into depth on the effect of the media on woman’s body image and research shown through trends and history. It gives me the distinction between body image and eating disorders which are two very different topics that I had not became aware of. This is a credible source because it includes many researchers’ names as well as theories that have great evidence to back it up as well as clear history. Brown, Amy, and Helga Dittmar. Think Thin and Feel Bad: The Role of Appearance Schema Activation, Attention Level and Thin-Ideal Internalization For Young Women’s Responses To Ultra-Thin Media Ideals Journal of Social Clinical Psychology 24. 8 (2005): 1088-1113. PDF file. This is a journal entry. This entry talks specifically on the further study of how thin media models have a negative impact on young womens body image, looking deeper into how quickly it affects woman and the anxiety it brings by exposing 75 women to advertisements. This document will be useful to prove my opinion in the essay because it will bring recent scientific studies as facts to persuade. Also bringing facts based opinions to the essay to show further evidence. This journal is very credible because it is an experiment used with a large group of woman. Not only is it one experiment but it is a further studied experiment to dig deeper. It also was written by two college professors at University of Sussex, England and they had cited credible sources and many of them. Media Influence. Rader Programs. N. p. , n. d. Web. 20 Nov. 2011 raderprograms. com/causes-statistics/media-eating-disorders. html. This is a webpage document. It starts off with a brief introduction explaining the opinion on how the media has influenced problems such as anorexia and bulimia, and it then goes into lists of statistics on ieting, body image, models, and television and movies. Also it gives suggestions on how we can slowly change societies view. This site will be very useful for my paper because it provides many statistics rather than just a bunch of writing about a subject. This information however isn’t as high of credibility as the sources before mainly because there was many facts, but no written sources of where all these facts come from. Also there was no authors or names written down, just the website name. Super-skinny models drive seven-year-olds into anorexia. Daily Mail. N. p. Sept. 2006. Web. 27 Nov. 2011. dailymail. co. uk/news/article-405874/Super-skinny-models-drive-seven-year-olds-anorexia. html. This is a webpage journal document. This article is about doctors, teachers and current models opinions on the waiflike models effect on young girls. This will be useful to my paper because it provides doctors opinions on how the media is effecting young women’s health, while also bringing current models who disagree with the whole waiflike look opinions and explanations of what they see behind the scenes. This article has semi credibility because even though it brings opinions of a successful doctor, model and teacher, it is only includes 3 opinions. But if it was a larger group of opinions it would make the article much more credible. Radford, Benjamin. Whos To Blame For Anorexic Children? Discovery News. N. p. , 9 Aug. 2011. Web. 22 Nov. 2011. http://news. discovery. com/human -thin-models-not-to-blame-for-anorexia. html. This is a webpage journal document. This article was more so on how there is much more to eating disorders than just being the media’s fault. The article included eating disorder expert’s quotes as well as current examples of how the media hasn’t affected woman as much as other factors like friends, family and the media. This article will be useful to my essay because it brings counter arguments to the table and shows opposing opinions to this topic. Under the article it included reader’s opinions and with reading that, it helped me to develop a good argument to this subject. This article has semi credibility because it is a very brief article and doesn’t go into much detail like the reference books do. However it does give brief quotes on researcher’s

A Self-Reflection on My Lack of Success Regarding the English II Class

A Self-Reflection on My Lack of Success Regarding the English II Class Self Reflection When I first entered English II, I was extremely unconfident of what was to become of myself and my progress in the next level of the subject. I had left English last year reaching an â€Å"A-â€Å" after climbing strenuously up the â€Å"grade ladder† from a â€Å"C-â€Å". I knew English to me was a shaky subject, and the more challenging obstacles of English II had not failed to seem rather intimidating. The obstacles to which I had to face were not only academic, but also social. Do not think that I am the kind of person who clings to people or depends on needing to be with specific people in order to succeed. However, it was rather difficult not having any friends while enduring in a demanding subject—well, at least in my case. I can say I felt isolated during English II, while in English I had many friends in which I had met before or greatly acquainted with. Now did I realize that not having any friends in my English class was not detrimental, yet actually be neficial, since I was provided less to no distraction. Despite my occasional missing of homework—which I apologize for—I felt I succeeded in focusing more on learning how to become more successful at English, especially my essay writing. Who would have known that in English I, my best score on a paper was a â€Å"60†; while in English II, my best score was a â€Å"93†? I made many mistakes in English II I wish I had not, but I knew from the very moment I got an â€Å"89† on my first critical analysis paper of sophomore year that I was actually doing something right. Speaking of my first analysis paper, â€Å"Discrimination: Intolerance Towards Tolerance† was ultimately the first major milestone of my English class progress—I never considered anything I wrote in English I to be of any importance. I knew all of my knowledge of my past mistakes and the basics Mrs. Mastrobattisto taught me in the first couple of weeks would guide me into succeeding with the first of grueling tasks of English II. The main things I learned in order to make this paper a success were two things: relevant quotations and drafts. Relevant quotations were a must in this paper, as there were many meaningful quotes in To Kill a Mockingbird, yet only a handful of relevant ones that could be used to support my ideas. The other big concept was drafts. I wrote many drafts over a week—I think at least three. Each time my paper was shaped into even a better form than the last. This I had never done in English I. This paper meant a lot to me as it was the first sign of improvement since English I and gave me hope for the rest of the year. My first analysis paper had been written with my better understanding of essay structure, but the raw knowledge of how to write could not be better displayed than in my first written piece of the year, the First Common Assessment on summer reading. This piece shows the extent of ability of how I could write based on what I learned from English I. And let me tell you, I was shocked to see anything above a â€Å"C†. I felt extremely anxious writing this piece at the time; probably due to the fact that I had to trace back information from a book I read five weeks earlier or that I was being timed. One of my main weaknesses was writing timed pieces, as I always tried to display my ideas with â€Å"sophisticated word choice and smooth transitions† and other material that would impress my teacher. But as it seemed, it took too long to process and overcomplicate ideas, which ended up in hasty endings and poor analyses. I certainly succeeded with â€Å"exceptional awareness of purpose and voice† but paid the price with adequate support/insight and errors in usage/grammar. After writing this paper, I learned not to over compensate my ideas with fancy writing and to put down the main ideas and analyses for timed essays, and to leave the really nice writing for home, where I can write for as long as I want. This experience aided me later on when I soon encountered test essays. When one thinks of critical analysis papers, one usually recollects a sense of difficulty and stress. I thought critical analysis papers to be â€Å"long-term assignments given with generous amounts time to complete and easily achieved with handy resources.† However, it there was anything harder to write than such a paper, it was a test essay. Test essays were the stones on the path to academic success on which you can trip and fall. Test essays acted as miniature analysis papers with no availability of resources—just whatever you studied the night before. For example, my essay for my test on To Kill a Mockingbird was a bomb. Not only had I made worse mistakes than on the First Common Assessment, but I didn’t finish to complete the last two paragraphs—including the conclusion. No way was I able to fully analyze and collect my thoughts into a clearly written essay at the time. As I said before, timed pieces are my weakness. Yet, practice with this type of p iece would further strengthen my ability to write such pieces later on. The most important thing stressed in sophomore year is to pass the CAPT. That seemed like a lot of stress. And practicing for it made it seem even more intense. I never understood the boundaries of writing for an essay, in which case how much is too little or too much. Too little writing may cost points for inadequate analysis, while too much writing meant points off for information that may seem irrelevant or incorrect. To me, I felt that when I practiced the CAPT questions, I felt like I never wrote enough. The enigma is that the questions are the most basic, yet call for deeply thought-out and organized ideas/answers. It being timed did not matter to me for this occasion, but the spaces given were quite deceiving. One wants to use as much space as possible, yet condense the ideas to fit yet add everything necessary. I never felt confident in my answers because I could never balance things out, either the filling of space or putting in the detail with not much space. Hopefully I ca n work on that in the future. Most of which I have written was mostly negative. That is due to the fact that it took the whole year for me to mature in my writing, and in that fact I felt unashamed. I was rather joyous on how everything I learned from Mrs. Mastrobattisto’s class, my corrected errors, and newly found confidence collided into a tangible energy that I was able to possess in order to write my most recent essay, my Night Memoir. My organization of ideas, word structure, and descriptions led to the pinnacle of my English class progress. It was truly a feat, as it was my first paper to break the â€Å"90† grade barrier. I realized from this successful piece that I created better pieces out of the true focus and experience on which I applied to this paper. This assignment was truly my favorite, since it allowed me to reminisce on paper an event that changed my life, yet also apply my new skills as a writer at the same time. After having written this piece, I feel I can take on whatever Engl ish III throws at me. English II was indeed a time of failure, resilience, success. What I had done terribly in the past I have put behind me. The failing papers and countless corrections on them seem like a distant memory. I cannot say I have become perfect at writing—far from it. But I know that I have come a long way since the beginning of the school year. What was once the anxious new sophomore is now the more confident sophomore ready to end the year. I am glad for every mistake and correction I’ve made this year. I’ve seen the worst of my writing, but I look forward to see the best I can become. I owe my improvement to my English II teacher, Mrs. Mastrobattisto. Without her, I would be still a fledging writer who would never know how to write a more decent paper. I never minded her tough grading, as it was that that pushed me to improve on my skill, and let be known that my efforts did not go in vain. And although I remain isolated this year and will be next year, I fiercely int end to continue to grow and mature in the hopes of becoming proficient in what I have come to respect, the English language.

Home Retail Group plc Coursework Example | Topics and Well Written Essays - 2250 words - 1

Home Retail Group plc - Coursework Example It was incorporated in 1973 and has over 1000 stores spread over the United Kingdom and Republic of Ireland. It has the two leading retail brands in United Kingdom Argos and Home-base. Their source for their product both locally and globally (Home retail group 2014). Argos deals with general merchandise, and it is the most popular. It has 40 retail stores spread over the United Kingdom. Some of the products that one can be able to shop for at Argos are toys, electronics, jewelry and housewares. Home base is the largest DIY store the people who frequent the store are home decorators and constructors. Financial services deal with offering financial advice to customers; it also operates as an insurance company (Home retail group 2014). Argos and Home base have variety of 80,000 goods provided under a portfolio of brands like Habitat, Bush, Alba, Chad Valley and Odina. Over 47,450 competent and efficient employees work in Home Retail Group plc. The establishment is directed by a panel of directors whose chairman is Mr. John Coombe. The Chief executive officer is currently Mr. John Waiden, and he leads a team of abled managers who manage the daily operations of the company. The establishment’s dream is to become the unsurpassed merchandising shop in Europe, and its mission is to answer quickly and satisfy the needs of their clients. The financial position of the company has grown over the years registering a net profit of 5.7 billion in 2013 and a market share of 190.40.The following is a detailed research on its market position using the SWOT analysis, Porters five forces model and the PESTEL analysis of the company (Home retail group 2014). The company continues to focus on operational excellence and further investment in multi-channel leadership that has delivered a solid performance that has enabled the hold of the market share in the business. Although still cautious about the consumer outlook over the short term, the company continues to

GM CASE WEEKLY Study Example | Topics and Well Written Essays - 500 words

GM WEEKLY - Case Study Example The main company’s value brand is the Hotpoint and general electric served as the quality line brand. In early 1970’s, MABG management viewed the dishwasher business as an issue despite its market share being over 20+% and its strong financial performance. Most of the GE’s washers manufactured are different from other competitive models, and the dishwashers got criticized as they are heavy water users that translated into excess energy use. Following the quality issues, Jack Welch challenged MABG by proposing a simple fix on the dishwasher business in to make it efficient in operational standards. As a result, thirteen members were put together to architect and implement a key step change (Project C) in the process, product and the workforce factors of the GE’s dishwasher business. The changes included manufacturing changes and workforce changes as Nag Hambrick and Chen (2007) proposed. In the case of manufacturing changes, Moeller, and his team proposed to totally redo the key Louisville dishwasher sections to fully complement and adopt a cellular approach on major production stages. The changes were to get integrated along with PermaTuf and door redesign. Additionally, the team proposed to pursue automation aggressively to reduce cost and improve quality along with product design modification according to constraints and capabilities of the new process. There was also the integration of product testing within manufacturing to an entirely separate quality control organization. The proposed principle to focus on Louisville dishwasher plant on the General Electric-Perma Tuf C product line is an appropriate way to achieve world-class leadership. It is because the concentration on the process productivity, quality and work life quality will enhance production quality. The principle also aims at reducing the number of product parts in the plant from 4,000 to 800. Workforce changes were also significant to part of the Project C. The

Research answers Essay Example | Topics and Well Written Essays - 500 words

Research answers - Essay Example is to study with fun as when you are interested in the subject of the study you can easily focus on it, activate your thinking and memorizing processes. Each day try t dedicate a while to improving your language skills – this will bring results. Read books in English every day. Learn a few new words every day. Try to visit an English-speaking forum as often as possible. Every day read news articles. Every day perform 10 minutes’ listening English text. Try to watch English films as often as possible. To motivate yourself develope a system of rewards and punishments. It is very important for a teacher to explain students why English is useful and necessary for them. Some students have a strong motivation from the very beginning and they do not need teacher’s help/ however a wise teacher can involve these students to motivate other lacking motivation. Encourage students to answer the following questions

Architecture and the Critique of Ideology Essay

Architecture and the Critique of Ideology - Essay Example In effect, architecture can serve as critique of ideological beliefs as much as it is a testament to it by its design and object. Relating these concepts to that of architecture one realizes that as architecture characterizes ideology it also drives it. Therefore it can be expected that given enough time the ideology that drives the precepts of ideology today will eventually off shoot to contradict it self or diverge to form a totally new ideology. Jameson cites that "The new Utopianism for high modernism thus unwittingly and against the very spirit of its own revolutionary and Utopian affirmations prepared the terrain for the omnipotence of the full "rationalized" technocratic plan" (457). The promotion of ideology needs a high degree of economics and it can not be conclusively be considered a representative of the whole society. Instead, it can be simply driven as the interest of those who control the greatest interest in society (Pinker). For example, the emphasis in the ideal Utopian society may be in the theme of creating a model society but there is an underlying motivation by those who control the construction and organization of the city (Jameson 452). For city administrators, they will likely benefit from the organization by easing management burden. For those constructing the city itself, there are driven by the assumption that the Utopian settings will provide them limitless potential for expansion. This supports Richard Lewis' view that ideology is a practical means of defining society and delineating its identity from that of others (30). By channeling these ideologies in architecture, the ideologies are given concrete and substantial testament when they are adapted or shunned by other cultures. Constraints Karl Marx's view on ideology presented it as the ideas of the ruling class, that legitimate the rule of the bourgeois class, as a means of hiding the true state of social conditions such as oppression and inequality. He believed that these ideologies produced a false sense of consciousness and furthered bourgeois class domination over the disenfranchised in society (Goldman 71). In this way, ideology is structured as the foundation of the state of power in a society giving legitimacy to the action in support of the ideology. At the same time, Marxian ideologies also serve as a contradiction to the existing system particularly in economics (Jameson 450). The distinction of an ideology does not lie on the utility of the ideology but rather should be on the ideas that constitute the ideology itself. Otherwise, the tendency is for the development of far-reaching interpretations that can prompt action against others. According to Ernst Bloch, one of the main dilemmas in the concept of ideology is that when it is "broached from the side of the problem of cultural inheritance, of the problem as to how works of the superstructure progressively reproduce themselves in cultural consciousness even after disappearance of their social bases". Therefore, the ideologies may contain the same core ideas like in the case of religions but the cultural components that influence the practice of the religion and the individuals who practice it create the variances that delineate them

A Woman Saving the Nation, from the series The Taiheiki Chronicle Essay

A Woman Saving the Nation, from the series The Taiheiki Chronicle - Essay Example That is to mean that the ideas expressed using the art was meant to discuss the culture and political, social, and religious setting of the country. 1 The Japanese customary craftsmanship is very rich as accessible in a few separate structures. A few different mediums of the declaration have been utilized by Japanese specialists to express their thoughts. The Japanese cultural art includes the beautiful artworks, stoneware, the Japanese Sculptures and the most unmistakable structure that include the plan of blooms. That refers to Ikebana and obviously Origami, the work of art identified with collapsing paper. As a result, the art used different forms to express these ideas. 2Some of the most commonly used forms include the use of paintings. A Japanese artist did the piece of work, by the name Yoshitoshi Tsukioka, who lived between 1839 and 1892. The art is believed to have been designed and produced in 1886, and it is available in the form of a woodblock print. The Collection Phoenix Art Museum contains several pieces of these paintings. It is Gift of Susan Julia Ross and Dr. Gary L. Waddington under the order number 2011.118.A. As such; one can access the art using these details. 3 In the extravagant inside of collapsing screens and veneer furniture, the Shogun (military ruler) Tsunayoshi is sleeping soundly. He is longing for his most loved mistress, Oyanagi no Okada who is demonstrated superimposed over the scene and filling the right board. Behind him on the left board his wife Osame holds a knife. The Shogun is ignorant that his courtesans father Yanagisawa, the Lord of Dewa, has been plotting to topple him. His wife has found the scheme and is bravely waiting to murder the courtesans father and after that execute herself, keeping in mind the end goal to spare the country and her spouse.4 The piece of art illustrates the role of women in the fight for freedom, justice, equity, growth, and development in the Japanese culture. It also shows

Identify the defining features of Realist perspective and assess their Essay

Identify the defining features of Realist perspective and assess their relevance to the analysis of contemporary world politics - Essay Example This easy explores the defining features of realist perspective such as state actors, egoism, anarchy, power, security, and morality with the aim of presenting an assessment of their relevance to the analysis of contemporary world politics. In their analysis of international politics, realists assert the central role played by the state in dictating international relations as opposed to other theories of international relations like liberalism that accepts international institutions as being part of the actors day (Kegley, 2013). Realists saw the state as triumphant over other forms of political authority like feudal principalities, city-states, and empires such as the Soviet Union. According to the views of realists such as Hobbes, the state enjoys a distinctive monopoly of legitimate violence given that in the global arena, all the people regardless of nationality, language, culture, ethnic background or religion have accepted or have a state that force them to resolve their confli cts. Such a people also look for the state to protect their interests against aggressions from other states and international actors (Kolodziej, 2005). The assertion of the state as the main player in international relations means that actors in the international politics will put the importance of state interest the centre of any interactions with other players in the global area. Realist conception of the state as the central actor in international relations through its exercise of power in certain ways has far-reaching significances on the relationship between states and other actors on the international arena (Kaarbo & Ray, 2011). Such assumptions are essential in the contemporary world politics where such bodies as multinational corporations have no legal or political right to act as independent or autonomous actors in the international economy since they are only part of state power or instrument of foreign policy. Multinational corporations are not in themselves, substantial economic and political force, in their exercise of power and influence, they are only an extension and reflection of the power and might of specific states under which they act (Steans, Pettiford, & El-Anis, 2013). The main concern for realist is the state of anarchy, which stands for a situation where there is no international government to intercede on interstate conflicts. Realist believes that the main concern in international relations is the condition of anarchy, which is based on their view that the world lacks a central sovereign power to regulate relations between states. The absence of international body with the authority to create and enforce regulatory measures on interstate relationships, realists argue, means the states as main players put in place their own scheme for survival and are free to define their own interests and pursuit of power day (Kegley, 2013). Anarchy in the international politics therefore, leads to a circumstance where power has the superseding role of dictating interstate relations (Steans, Pettiford, Diez & El-Anis, 2013). Realists point out the failure of international institutions like the Permanent Court of International Justice and the League of Nation is because such international organizations exert minimal pressure on behaviour of states. This realist assumption is clear in the way contemporary states peruse their interests by choosing to overlook international

A Woman Saving the Nation, from the series The Taiheiki Chronicle Essay

A Woman Saving the Nation, from the series The Taiheiki Chronicle - Essay Example That is to mean that the ideas expressed using the art was meant to discuss the culture and political, social, and religious setting of the country. 1 The Japanese customary craftsmanship is very rich as accessible in a few separate structures. A few different mediums of the declaration have been utilized by Japanese specialists to express their thoughts. The Japanese cultural art includes the beautiful artworks, stoneware, the Japanese Sculptures and the most unmistakable structure that include the plan of blooms. That refers to Ikebana and obviously Origami, the work of art identified with collapsing paper. As a result, the art used different forms to express these ideas. 2Some of the most commonly used forms include the use of paintings. A Japanese artist did the piece of work, by the name Yoshitoshi Tsukioka, who lived between 1839 and 1892. The art is believed to have been designed and produced in 1886, and it is available in the form of a woodblock print. The Collection Phoenix Art Museum contains several pieces of these paintings. It is Gift of Susan Julia Ross and Dr. Gary L. Waddington under the order number 2011.118.A. As such; one can access the art using these details. 3 In the extravagant inside of collapsing screens and veneer furniture, the Shogun (military ruler) Tsunayoshi is sleeping soundly. He is longing for his most loved mistress, Oyanagi no Okada who is demonstrated superimposed over the scene and filling the right board. Behind him on the left board his wife Osame holds a knife. The Shogun is ignorant that his courtesans father Yanagisawa, the Lord of Dewa, has been plotting to topple him. His wife has found the scheme and is bravely waiting to murder the courtesans father and after that execute herself, keeping in mind the end goal to spare the country and her spouse.4 The piece of art illustrates the role of women in the fight for freedom, justice, equity, growth, and development in the Japanese culture. It also shows

Drug Addiction and Time Essay Example for Free

Drug Addiction and Time Essay I believe that I am an addict, I made a lot of bad decisions in my life. But the worst was my decision to start using drugs. From the day that I started using to now I have loved it. And at times I would do just about anything to get it, I have done just about everything except sell my body. I stole from the people I love to get what I needed. Using drugs went from only on the weekends, to a couple times a week, to everyday. The worst part is, is I didn’t see that it was consuming so much of my life. There came a point where just smoking weed wasn’t enough anymore, and that’s when i should have walked away. I was 16 when I did heroin the first time. But it wasn’t until a year later when I started shooting up. My best friend and I did everything together and this was no different. We were hooked, she more than I, our lives revolved around getting high. I remember the days we couldn’t get it, she would shake and cry because her body ached for it so bad. I hated seeing her sick, all I could do nothing to help her. It was the worst thing that I have ever seen. When I could I would get her what she needed. We spent our summer days inside. Most of the time we were so high that we couldn’t move, but to us that was the best part of the day. At that moment we could finally just close our eyes and breathe. Looking back now the worst part for me is that I helped my best friend kill herself. I provided her with the drug that was sucking her dry. At that point in time I thought I was helping her. We have always depended on each other but this time we depended on something else. We both are not using heroin anymore, and have come out on the other side of that addiction. We both know that if it were placed in front of us we could not say no. Addiction has taken a lot from me. I have lost the trust of my Parents and my freedom I ounce had. My best friend and I can not hangout outside of school, were just not good for each other to be around. But most of all I lost respect for myself.

Warehouse Performance Measurement Of Tesco Online Commerce Essay

Warehouse Performance Measurement Of Tesco Online Commerce Essay Tesco being the 4th largest online retailer as per revenue and 2nd largest online grocery retailer as per profit is constantly increasing its online grocery business which is being done from its Superstore chain. Tesco introduced a DOTCOM dedicated store more commonly known as DCOS (Dotcom only store) in Aylesford in 2009, which was a huge success and a boost to its online grocery business. As it was highly disturbing for the local superstores carrying out Dotcom business within them in line with the other regular store operations, it was becoming a quite a need to open a dedicated store Dotcom store in London, which TESCO did made possible by opening another DCOS in Greenford London. Tesco needed to reduce the impact of the Dotcom operation in certain stores at the same time addressing space constraints for the Van numbers in particular geographic areas, with a store-based order fulfillment model.  This led Tesco to re-evaluate the potential for a dedicated facility. Being a Tesco DCOS employee myself, I am very well known that the Product Availability is the highest priority in any DCOS or a superstore running Dotcom in it. Tweaking the performance of Warehouse is one of the key possibilities to make that high priority element easy to live with. According to Goh and Pinaikul (1998) for a company to run and have a sound and effective supply chain operations, companies have put a lot of their time and effort in this field. If the logistics of a company is well handled, it can take a company to a different level of success and it becomes easy for a company to defeat its rivals (Mentzer et al., 2004). With the new advancements in technologies there is always room for improvement and upgrades in a companys Warehouse Management. In DCOS Warehouse Management case there is a large number of logistic operations taking place. There have been many researches which discussed how to improve the performance of a companys warehouse by adapting different models and how to implement them. Moreover, this research will provide the company with the better understating of how to enhance its performance by measuring its performance with the variable benchmarking. Competitive advantage can be gained over rivals if the companys WMS is flexible and any process that is not performing well can be used as a benchmark to measure Warehouse Managements performance. Any flaws or drawbacks that maybe present in the current Warehouse Management Techniques will be reduced / diminished by the help of this research. LITERATURE REVIEW: WAREHOUSE MANAGAMENT: To have a very successful and efficient supply chain, an organisation has to focus on some major operations like warehouses. In todays day and age a firm is considered to be a flop which does not take care of its warehouse management functions. It has become vital for companies who manufactures on a large scale and in bulk to be efficient if their warehouse management system is not able to help company in all economic climates (Henneberry, 1987; Power et al., 2007). As per Brown (1990) and Lindley et al., (2008) there are numerous factors that are responsible for the vitality of warehouse management systems (WMS) some of which are that customers can place orders recently a new trend in the market has started in which people are leasing their land or building warehouses and then leasing them to different companies. This trend only came in to existence because of this mounting need of warehouses by mass producers and retailers (Jones and Hillier, 2000) Source: Adapted and modified from Mulaik and Cooper (2000). Warehouses can be defined in different ways but as per Gunasekaran et al., (1999) a warehouse can be defined as a place where commodities and goods are saved and stored for many reasons like social, commercial and assets safety. The designs of warehouses should be able to provide company with different technical and operations (Hassan, 2002; Faber et al., 2002). Warehouses are facilities that provide the right environmental conditions for the storage of finished goods and/or materials that require protection from the elements, as well as ensure commercial security and social safety (Gunasekaran et al., 1999). As such, warehouses have to be designed to satisfy a combination of several technical and operational requirements (Hassan, 2002; Faber et al., 2002). According to Lodree et al., (2004); Gaur and Ravindran, (2006) the basic functions that should be present in a warehouse are engineering structural capacity to bear the loads of the materials to be stored as well as the associated handling equipment, receiving and shipping operations and associated trucking, and the requirements of the operating personnel. Store-keeping places hold very important for proper warehouse management Gaur and Ravindran, (2006). There are following six major functions which are in the figure below. As per Lambert et al. (1998) there are more than 750,000 warehouses around the globe. These include private leasing warehouses, state of art warehouses, highly sophisticated warehouses, storage warehouses for companies and self-storage places. Lambert et al. (1998) further says that if the warehouses need so much money to have and operate then why they exist? He answers his own question and says that they play a vital role in companys supply chain management and they are usually build and kept to help companies in achieving transport and production economies, quality purchase discount and forward buys. Warehouses are a key factor in any organizations operations. Their main purpose is to supply, circulate, store, consolidate and changeover cargo. Henneberry (1987) and Power et al. (2007) claim that in todays day and age to consider profitable allocation or to consider large scale manufacture it is vital to give thought to the role of warehousing. According to Brown (1990); Lindley et al., (2008) partly because of the increasing dependence on the electronic alternatives for order placing by commercial and private customers and also to the manufactured goods industry the demand for warehousing is on an all-time high. Due to this demand of electronic order placing a greater weight is placed on distribution centres to hold the right amount of all the different stocks in order to meet clientele demands. Warehousing is required due to the developing capability in stockholding by vendors and producers. Boasting a direct impact in flexibility, operational costs and service levels warehouse operations prove that they are indeed indispensable (Baker and Halim, 2007). Warehouse operations being those of warehouse location, goods handling, warehouse design, inventory and storage guidelines hold a great importance in addressing the specific issues which are faced in achieving strategic goals. These issues can only be addressed once an organization has distinct strategies that will help define their long term performance (Bowersox et al 2002, p. 389; Bowersox and Closs 1996, p. 396). As stated by Korpela and Lehmusvaara (1999, p. 135) a major point to consider when allocating warehouses or distribution centres (DCs) is their location. This is a very important decision and requires a lot of thought as it will determine the continuing profitability of the organization, affect customer services and relations, costs and delivery schedules. As pointed out by Huertas et al. (2007) a great emphasis is placed on the layout of the facility as it is a major deciding factor in the success of an organization. The warehouses layout depends on its specific operational demands and distinctiveness i.e. modularity, flexibility, compliance, allocation of arrangements, convenience, and neatness. The design of the layout varies according to the nature of the organizations operations and has to be adapted as per those operational requirements meaning there is no set layout or methodology to follow. Because of the diversity of factors influencing a warehouses operations such as rack types and entrances, gangway entrance and harbour locations, selecting an adequate layout for any given case is not unimportant especially the usage of pallitization (Huertas et al. 2007). Those responsible for the development of these warehouse services need to focus around the understanding of the necessities of the businesses that will vacate these premises (Reichhart and Holweg, 2008). According to Varila et al., (2007) most warehousing development is an approximation of how the market in storehouse rental could evolve. Formerly to meet these types of demands made by most retailers and manufacturers was easier, as most of their needs had been met within their organization. Ultimately resulting in relative ease in the prediction of vacancy levels, also the ease in establishing the capability of warehousing; the support available to promote proficient use of the services (Rubrico et al., 2008). The main activities that play a vital role in the performance of a warehouse as defined by Koster and Warffemius (2005) are as follows: Internal product relocation, Return handling, Cycle counting, Quality inspection, and Cross-docking As a result of the above research one can come to the conclusion that in todays day and age warehouses plays a crucial yet multifaceted role in many supply chains. Baker and Halim (2007) emphasize that a warehouse makes up to 20% of the total logistics cost of an organization. And their critical role as great customer service providers in particular distribution centres as they are the final point of contact. INDUSTRY BACKGROUND: Tesco was founded by Jack Cohen in 1919 from a small grocery stall. And now it is the fourth largest retailer in the world measured by revenues and second largest retailer in the world measured by profits. Started from the 25p Stock Market share, it is now making a profit of more than  £200m. Tesco is now widely spread into more than 13 countries, including China and India. Tesco.com, commonly known as DOTCOM is the UKs most successful online retailer. Launched in 1996, and officially registered in 2000, it is one of the fastest growing business selling everything from vegetables to computers, electronic appliances to normal grocery via internet. Back to its beginning, it started making its 1st annual turnover of  £25m and was started from a single store. These days their average weekly turnover is around  £30m and they currently employee thousands of people in stores across the UK making the DOTCOM procedure possible. AIM, OBJECTIVE AND HYPOTHESIS: The existing warehouse management of Dotcom Only store TESCO Greenford is appraised. The primary aim is to recommend set of measures and strategies which can be used to measure the performance and eliminate wastes, respectively. By studying TESCO Greenfords warehouse management and conducting interviews with the senior managers, the weaknesses within their warehouse management will be identified and the solutions would be provided by relating it with the strategies available in the literature of this field and moulding it to the specific needs of TESCO DOTCOM Greenford. However, the core purpose of this research is to set the performance measures and eliminate wastes by identifying them in the complete Warehouse Management system implemented in all the TESCO Dotcom only stores. The research aims to benefit managers in understanding the weakness and the processes which are wastes. RESEARCH METHODOLOGY: In order to answer a question, a proper research has to be conducted (Zikmund, 2003). When a standard set of procedures and rules are followed to answer a research issue and to validate the findings attained by a systematic approach is called as research methodology (Ghauri and Granhaug, 2005). It has been widely observed that there is no fix method of conducting a research but a research should answer the question and should be relevant to the available data (Hussey and Hussey 1997). According to Schindler and Cooper (2001); Collins and Hussey (2003); Denscombre (2003) the result outcomes should be the main centre focus point for any research methodology. Substantiation of adopted research technique is briefly discussed in this section. Research design has been carefully selected to discuss the issues of the research for this particular research. The following plan is adopted: Research Philosophy: This will explain that which philosophy is used to develop the understanding of research. Research Design: This will provide with the design that is used to conduct the research. Research Approaches: this will discuss the major kinds of approaches and which one is adopted for this research. Research Data collection: this section will define the steps involved in the collection of the data For the purpose of this research we have used the research ONION which was introduced by Saunders et al. in 2000 and then it kept on modifying. According to Saunders et al., (2009) the last shape of Onion is given below: Research Philosophy: As we have discussed in order to go around this dissertation, the Onion process is used. So first of all the requirement of explaining the research philosophy is a must (Saunders et al., 2009). Research philosophy is basically an embarkation for the understanding of the knowledge upon which the research is based (Saunders et al., 2009). In summary we agree with Johnson and Clark (2006:108) that its not important how philosophical the research is and how well it is delivered but the way on how we reflect ourselves through those philosophies. There are many types of philosophies which are explained by Saunders et al. (2009) and are shown in the table below Table 5: Types of Philosophies Type Meaning Pragmatism Do you have to adopt one position? Ontology What assumptions do we make about the way in which world works? Objectivism How social entities exist independent of social actors? Subjectivism Understanding the meanings that individuals attach to social phenomena Epistemology What is acceptable knowledge in a particular field of study? Positivism Working in the tradition of the natural scientist Realism Do objects exist independently of our knowledge of their existence? Interpretivism Understanding differences between humans as social actors Axiology What roles do our values play in our research? Source: (Author) However for the purpose of this research we will only briefly discuss four main kinds of research philosophies. Positivism This kind of approaches provides researcher with a feeling of a scientist and it is conducted in the same way as any normal scientist will conduct a research (Saunders et al., 2009). Remenyi et al. (1998) has supported this idea that a research creates a hypothesis just like a scientist does when conducting a natural research. Realism Realism approach means that the philosophical things are different then the reality (Saunders et al., 2009). He explains it in detail by saying that realism is a branch of epistemology and it has two sub divisions in business and management research which are direct realism and critical realism. According to Saunders et al (2009) by focusing on the knowhow of generating a common understanding of humans and basing it on the experience of external factors that have at one point impacted a business research can be conducted. However these factors that have impacted an organization may not provide suitable evidence to the exact situation. Interpretivism This kind of research is explained by Saunders et al. (2009) as a research in which the researcher has to bear in mind that all the humans are social actors and they all have a viewpoint towards things. He further explains that in this kind of research, a research has to get involved into details of the social world of the research question and has to observe the point through their i.e. social actors point of view. Pragmatism Saunders et al. (2009) argues that pragmatism is that the most important factor is that what type of question you adopt for research and one may be more important than the other in order to achieve the answer. He further uses the support of Tashakkori and Teddlie (1998) who suggests that it is more appropriate for the researcher in a particular study to think of the philosophy adopted as a continuum rather than opposite positions (Saunders et al., 2009, pp 109). Saunders et al. (2009) says that the research philosophies can be explained in more detail by the use of a concept known as research paradigms. Furthermore, this terminology, paradigm, is usually used in social science researchers and can become a cause of confusion as it gives birth to many meanings of one things. Research Design There are many ways to conduct a business research and there is as such no limitation which says that one research is superior over another (Hair et al, 2003). One may think that the data is qualitative or quantitative or may be both but again its all on how you want it to be (Jankowicz, 2003; Stevenson and Cooper, 1997). EXPLORATORY RESEARCH This can be used by people who are not highly knowledgeable and is completely based on the exploration. On the other hand, this research can be used for companies and industries which are highly innovative and are always evolving into new things. The importance of this type of research can be determined by the words of Swaddling and Zobel (1996) in the following pattern: When conducted well, exploratory research provides a window into consumer perceptions, behaviours, and needs. It enables companies to produce new products and make them successful easily. Highly level decision and a better understanding of market can be gained by such research. This type of research leads company into the innovation of new products and these products being a result of exploration is always very beneficial and profitable for companies. Research Approaches There are many kinds of researches approaches and any of them can be used to attain the answer of ones research (Saunders et al., 2003; 2009). The selected approach basically reflects the way theory was built when the project was initiated and is most critical selection (Creswell, 2003; Saunders et al., 2009). In general there are 5 major approaches and any of them can be adopted. According to Zikmund (2003) there are two major approaches i.e. Theoretical and Methodological and both of these are divided into sub category of Inductive/Deductive and qualitative/quantitative, respectively. While on the other hand Collis and Hussey (2003); Gray (2004); Hussey and Hussey (1997); Mangan et al. (2004) all agree that there are two major kinds of approaches which are Deductive and Inductive. Now in recent years another researchers introduced a new kind of research which is known as Abductive (Kovacs and Spens 2005; Saunders et al., 2009). We will discuss each approach briefly and will select the one that is most suitable for the purpose of this research. DATA COLLECTION: One of the most important parts of any research is the data collection method. There are several methods of collecting data but the method is completely dependent upon how the research is conducted (Creswell, 2003). Due to the nature of this research deductive technique is used and to collect data for such technique is defined by different researchers in a different way. Amongst all the methods researchers agree upon few like Sampling, Secondary data, Observation, interviews and Questionnaire (Saunders et al., 2003; Yin, 2003; Collis and Hussey, 2003; Saunders et al, 2009). Each step is discussed briefly as following: Secondary Data collection: The data which is collected by someone else and not by user is generally referred to as a secondary data (Saunders et al., 2009). The secondary data can be qualitative or quantitative (Collis and Hussey, 2003). Secondary data is beneficial if the cost issues exist or the time is not trying to be wasted and this kid of data can also be descriptive or exploratory (Saunders et al., 2009). Data collection technique: Initial information would be collected by the communication with the strategic level manager of TECO Dotcom Greenford and the website of the Dotcom Stores Tesco and the main website of the Tesco Plc. These websites would be used to collect the general background of the company. Later on Warehouse Manager of Tesco Dotcom Greenford will be provided with the some information which includes the current situations of the Warehouse Management of the store and the interaction between its clients. The literature review will be providing the support on the research on overall basis as well. Primary Data Collection: secondary data is usually not always enough to understand and answer the research (Saunders et al., 2009). This kind of data can only be collected by having a deeper understanding of the issues and is usually targeted to answer the specific issues (Ghauri, 2005 and Saunders et al., 2009). Furthermore, it is explained that there are three major ways to collect primary data i.e. in depth interviews, questionnaires and observations which usually reflects the situation in detail and gives a researcher with a clearer picture of the situation (Creswell, 2003; Saunders et al., 2009). Data collection technique: Primary data would be collected by paying visits to the Tesco Dotcom Greenford, conducting in depth face-to-face interviews with the managers at Tesco Dotcom Greenford and then a detailed telephonic interview with the Warehouse Manager at Aylesford Dotcom Only Store, as they are directly involved in the issues faced by Tesco Dotcom Greenford at the moment (a good reason why Aylesford is involved with the problems faced by Greenford store is because it is the only relevant store of the type in UK and is up and running successfully). The interviews would be provided with the great deal of understanding of the situation. Later on, observation would be made about the processes happening at Tesco Dotcom Greenford and the email conversations between Tesco Dotcom Greenford and its suppliers. The issue with the palletisation and inventory is the major issue between Tesco Dotcom Greenford and Suppliers. Once the data would be collected then the communication through email will continue in order to fulfil any other requirement to conduct this research. TIMESCALE: GANTT CHART Jan Feb Mar Apr May June Problem Identification Proposal preparation and submission Literature Review Research Design Choice of Methodology Data Sources Data Collection Data Analysis Writing up Draft Editing Final Document Binding of Document